TITO'S JOINS MARTH STEWART FOR A NEW SPIN ON DRY JANUARY - Cocktails Distilled

2023-01-05 15:36:22 By : Ms. Cherry Guo

So make sure you're ready with the latest in home mixology news, and a great selection of Cocktail recipes, all delivered straight to your inbox each week

US Vodka brand Tito’s has realised that Dry January isn’t easy for everyone, and sometimes you just need a lifestyle guru to share the many other uses for Vodka this month.

Teaming up with the queen of lifestyle and DIY, Martha Stewart, the brand has launched the tongue-in-cheek campaign to showcase how “Dry January” can easily become “DIY January.”

“Hey, I get it,” Stewart states. “It’s Dry January, so you’re not drinking much,” says Stewart in the clip as she sits with a bottle of Tito’s. “But if you have Tito’s lying around, just don’t stare at it, use it.”

Stewart provides various real-life hacks for around the house that provide alternatives to drinking the spirit. Suggestions range from deodorising stinky fabrics and sanitising surfaces to tenderising meat and reviving fresh flowers.

While Stewart hopes you use her handy tips to stay sober this month, even she needed a drink by the end. “Aw, f— it, Martha needs a drink,” she says.

To complement the video, Tito’s has launched a limited-edition collection of DIY January bottle-topper attachments for those that want to try out the tasks for themselves. The toppers include “The Deodorizer”, which turns a smaller bottle of Tito’s into a spritz bottle for musty fabrics and more; “The Flavorizer,” which allows you to portion Tito’s to make penne alla vodka and more; and “The Cleanerizer,” which gives the typical spray cleaner bottles in your closet a run for their money.

All three toppers can be purchased for $10 on Tito’s website with all net proceeds going to the customer’s choice of nonprofit the brand has teamed up with, including Meals on Wheels America, the USO and more.

For more information on Tito’s, go to titosvodka.com

Global non-alcoholic spirits brand Seedlip has teamed up with celebrated celebrity event planner Mindy Weiss to guide consumers on hosting a Seedlip Soirée this January.

Aiming to support people’s ambitions for renewal this year, the brand seeks to make the Seedlip Soirée the perfect occasion to create joyful yet mindful celebration moments.

“Mindy is an event planner extraordinaire, and we are so excited to be collaborating with her to help people elevate their events with Seedlip to make for a tasteful, inclusive New Year right from the start,” said Kavitha Krishnamurthy , General Manager Non-Alcohol Division at Diageo NA.

“The Seedlip Soirée will inspire people to continue to grow connections both old and new and to do so with cocktail options that deliver elevated quality and taste to every seat at the table,” Krishnamurthy continues. 

From Tuesday, January 3rd through Friday, January 13th , Mindy and Seedlip will offer people across the USA the chance to win a Seedlip Soirée through an Instagram sweepstakes campaign. To enter, tag your Seedlip Soirée VIPs for a chance to win an anything-but-drab January bash.

The winner will be announced on Monday, January 16th , and will receive a grand prize of a 30-minute consultation with Mindy, a $5,000 cash prize to fund an at-home event, and a suite of Seedlip products to serve at their Seedlip Soirée.

Some of these tips and tricks include “Thoughtful Decor”, “Elevated Offerings”, “Be An Intentional Host”, and “Mindful Party Curation”.

“One of the best parts of my job is being able to help people create lasting and happy memories,” said Mindy Weiss. “When Seedlip approached me, I was thrilled because one thing I’ve learnt over the years is that true hospitality means ensuring you’re offering an inclusive menu to all.

“The Seedlip portfolio is the perfect base for inventive cocktails to pair with any occasion,” she continued, “especially in January when we are all looking to spark moments of joy post the busy holiday season.”

For more information, go to seedlipdrinks.com To take part in the sweepstakes, head to @seedlipdrinks for a chance to win.

Italian Gin brand Engine has partnered with professional rally driver and automotive thrill-seeker Ken Block for a year-long collaboration. 

Block’s Hoonigan Racing Headquarters will be home to a new Engine bar, highlighting the Engine’s various 80s retro details, which are a tribute to the characteristic world of racing. Block and Engine will also host events on the ranch located in the Wasatch Mountains of Park City. Guests will have the opportunity to learn from the award-winning racer as they witness the Gymkhana legend drifting in action.

“I love motorsports and marketing, and when I saw Engine hit the market with its innovative bottle design, I knew it would be a perfect partner for me to collaborate with. I’m really looking forward to working with them,” explained Block

Both eye-catching and sustainable, Engine’s design is crafted from recyclable aluminium and is inspired by oil and fuel cans, motocross races and racing vehicles.

“The world of motor racing and automobiles is not only what inspired Engine, but it is something that I’ve been passionate about since I was young – making our partnership with Ken Block a dream come true for me,” said Engine’s founder, Paolo Dalla Mora. “I have admired Ken and his racing for many years, and I know ENGINE is a perfect brand to help fuel his dreams in the year ahead.

The perfect taste explosion, Engine is produced in small batches and bottled by hand in the Alta Langa region. It is produced with 100% organic ingredients, including organic wheat alcohol from Piedmont, juniper from Tuscany, sage leaves from Piedmont, lemons from Sicily, liquorice roots from Calabria, Damask rose petals from Piedmont and alpine water from Monviso mountain.

For more information, go to engine.land

Virgin Atlantic has announced that it will be partnering with Black Cow vodka for a festive serve on select long-haul flights this Christmas from December 24 – 26.

The airline’s  ‘A Sparkling Christmas’, created using Black Cow’s Christmas Spirit topped with champagne will be served to passengers in its Upper-Class cabins. The complimentary cocktail will be available exclusively to passengers flying on routes from London to the US, the Caribbean and South Africa this festive season.

“Partnering with Virgin Atlantic marks an important moment in our brand’s history,” said Paul Archard, co-founder of Black Cow.

“As many look forward to their holidays or to be with their loved ones over the festive period, it’s a privilege to be part of their Christmas celebrations by providing passengers with a chance to try our Christmas Spirit and share our story around the world.”

Launched for the first time in November 2020, Black Cow Christmas Spirit assortment of winter fruits and spices – brown sugar, currants, figs, raisins, orange zest, lemon zest, cinnamon and vanilla – all macerated in our Pure Milk Vodka.

Having now launched for its third year running, Christmas Spirit is available to purchase on Black Cow’s website and through Ocado and Selfridges.

Global Vodka brand Skyy has joined forces with NYC Pride to toast marriage equality with the launch of its its “SKYY Says I Do” campaign.

The campaign will cover the costs of wedding ceremonies for 100 couples nationwide via digital sweepstakes hosted on Instagram in celebration of marriage equality, as well as host a pop-up chapel in NYC.

An extension of the brand’s ongoing support of marriage equality and the LGBTQIA+ community, the campaign will allow couples to enter for a chance to win by creating and sharing a picture of themselves with their partner, toasting to marriage equality, and tagging @SKYYVodka and #SKYYSaysIDo on Instagram.

“SKYY Vodka’s support of marriage equality over recent years has supported organizations like Freedom to Marry to bring to life the Toast to Marriage campaign in 2015”, said Sean Yelle , Campari Sr. Category Marketing Director.

In addition to the social media sweepstakes, SKYY and NYC Pride, which supports community outreach efforts, are hosting a pop-up wedding chapel, which will be open to anyone and everyone 21+ in New York City looking to wed this holiday season officially. The pop-up will provide couples with everything they need for their big day, including the venue, officiant, and photographer, as well as delicious food and SKYY cocktails.

“As a supporter of marriage equality, SKYY Vodka is proud to stand alongside the LGBTQIA+ community,” Yelle continued. “The progressive spirit of SKYY Vodka is rooted in its California origins, and the brand is committed to making a positive impact on social justice issues that affect the community at large.”

For couples interested in getting married at the pop-up wedding chapel, all participants need to do is register their details and then show up ready with their marriage license on the day, ready to be wed. Consumers can register to participate in the pop-up wedding chapel on December 19 by visiting skyysaysido.eventbrite.com.

Global Tequila brand Hornitos wants to save your festive season by initiating a bad white elephant gift exchange.

Starting Monday, Dec. 26, through Friday, Dec. 30, 2022, holiday partygoers (ages 21+) can visit the virtual Hornitos Green Elephant Shop to submit photos of their lacklustre white elephant gift for a chance to receive cold, hard cash* (*in the form of an e-gift card)!

Fans can upload an image of their precarious present for a chance to receive a $25 e-gift card, enabling them to purchase something that adds a little more spirit to their holiday season, like a bottle of great tequila!

To help spread more cheer, Hornitos teamed up with the hilarious TonyTalks to serve as the honorary virtual “shopkeeper,” helping turn this year’s white elephant disasters into the dough. In his latest post, the aspiring actor uses original characters and creative editing to bring his comedic genius to relatable white elephant gifting experiences.

“As someone who has received a bad white elephant gift or two, I was all in to help Hornitos give people the chance to swap presents that say ‘no, no, no’ for something that will have them saying, ‘ho, ho, Hornitos,’” said Antonio Baldwin, aka TonyTalks. “There’s no reason that anyone should be stuck with a horrible present for the holidays.”

“As a brand rooted in a boundary-pushing mindset, we are pumped to launch this campaign – there’s nothing bolder than replacing useless presents with money, something everyone needs this holiday season,” said Andrew Eis, Senior Marketing Director, Global Tequila at Beam Suntory.

“Pushing the envelope even further, TonyTalks truly brings our Green Elephant Shop to life with his spirited and hilarious skit that his followers and our tequila fans can totally relate to, and in turn, possibly make their holidays a little greener with our collaboration.

To have a chance to be part of the exchange, go to Hornitos Green Elephant Shop beginning 12/26 for a chance to get that money! Fans can also see Tony’s own White Elephant gift disasters directly on Instagram @IAmTonyTalks.

For more information on Hornitos Tequila, go to www.hornitostequila.com or follow along with Hornitos Tequila on Instagram, Twitter and Facebook.