Sports Business Journal honors UConn's Paige Bueckers for NIL

2023-01-05 16:17:39 By : Ms. Annie Cheng

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COLLEGE PARK, MARYLAND - DECEMBER 11: Paige Bueckers #5 of the UConn Huskies watches player introductions before the game against the Maryland Terrapins at Xfinity Center on December 11, 2022 in College Park, Maryland. (Photo by Greg Fiume/Getty Images)

UConn guard Paige Bueckers cheers from the bench during No. 5 UConn's 91-69 win over No. 10 NC State in the NCAA women's college basketball game at the XL Center in Hartford, Conn. Sunday, Nov. 20, 2022.

UConn guard Paige Bueckers high-fives her teammates before No. 5 UConn's 91-69 win over No. 10 NC State in the NCAA women's college basketball game at the XL Center in Hartford, Conn. Sunday, Nov. 20, 2022.

UConn women's basketball star Paige Bueckers has been swimming in name, image and likeness deals for over a year. Despite suffering an ACL tear that leaves her sidelined for the 2022-23 season, she's still raking in NIL partnerships.

Her lucrative deals with Gatorade, Bose, Chegg, Crocs, StockX and others have her ranked near the top of various NIL athlete lists.

Sports Business Journal recently awarded Bueckers with site's first-ever "Best NIL Athlete of the Year." The site estimated that Bueckers' combined NIL deals are worth about $1 million. 

SBJ cited Bueckers' ability to remains an NIL force despite her injury.

"The setback on the court is not suspending her commercial interests with a bevy of blue-chip brands, making the All-America guard the winner of SBJ’s first Best NIL Athlete of the Year honor," SBJ wrote about Bueckers.

Bueckers' partnership with Bose marked her first NIL deal since she announced her season ending injury. Bueckers and and UConn teammate Azzi Fudd gifted their teammates with custom Bose headphones for Christmas.

The two have added another joint venture together as Fudd and Bueckers revealed their deal with Nerf by posting a friendly competition on Instagram and Twitter last month.

Matching another NIL partnership with gift-giving, Bueckers recently gave teammates a personalized pair of Crocs. In a video posted to her Instagram story, UConn players Aaliyah Edwards, Inês Bettencourt and Lou Lopez Sénéchal are seen with their personalized Crocs. 

Bueckers does not save all the goods for her UConn teammates, though. She recently gave back to the Hartford Hurricanes, a girl's youth basketball program in Connecticut. Bueckers, with Gatorade and Good Sports, gave the girls sneakers, basketballs, water bottles and whistles which is a nod to Bueckers being 'Coach P' on the sidelines this season.